Kelly LeVasseur

Kelly LeVasseur is VP of Growth at RentRedi, where she owns customer acquisition and growth strategy. She is a startup veteran with more than 20 years of experience scaling early-stage companies, and has taken RentRedi from 150 customers to over 100,000 landlords and tenants.

She describes herself as a digital strategist who enjoys working with start-ups and emerging companies, and her track record backs it. Two of the ventures she helped build were acquired by major platforms: HopStop.com, where she ran ad operations and partner development ahead of its acquisition by Apple, and Quigo, acquired by AOL. She has since led content strategy at GeistM and business development and ad products at Loverly, and has applied the same marketing craft to causes including Too Young To Wed, the American Committee for the Weizmann Institute of Science, and Girls Incorporated.

She was recognized as a Top 50 Tech Visionary at InterCon in 2019. She is also a landlord herself: outside of work she manages a 1950s cottage as a mid-term rental and runs a small flower farm specializing in dahlias.

What Kelly is known for

Making it easy for a landlord to find RentRedi and get set up quickly. She is a landlord herself, so the marketing is written for the person doing the work: what the software actually does for a rental, in plain terms, rather than industry language.